The Body as Billboard: Your Ad Here
By ANDREW ADAM NEWMAN
Published: February 17, 2009
TERRY GARDNER, a legal secretary in California, returned home from work recently to find two police officers waiting. They said her brother had told them he thought she might be having a breakdown because she had shaved her head.
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Edward Carreon for Air New Zealand
Rita Thomas and Rob Powers were among 30 people who agreed to advertise Air New Zealand on their bald heads last November. They were paid in cash or free tickets to New Zealand.
Ms. Gardner, 50, said in a telephone interview that she had told the officers that she was fine and had shaved her head for an advertising campaign by Air New Zealand, which had hired her to display a temporary tattoo. She turned around and showed them the message, written in henna on the back of her head: “Need A Change? Head Down to New Zealand. www.airnewzealand.com.”
Wednesday, February 18, 2009
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LOL! I was going to post this article but realized I had to set up an account first! I thought this was super interesting and was wondering why more advertisers didn't take advantage of this medium. How many college students would shave their heads for a couple hundred dollars? I was also wondering how you would, or even if you could, measure impressions and what that number would be.
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